The people who built this category are helping us own it.

Bill co-founded Athletic Brewing in 2017 and built it into America's largest dedicated non-alcoholic craft brewer, now valued at $800M. A former hedge fund trader and ultramarathon runner, he pioneered the NA beer category from scratch — convincing skeptical brewers, retailers, and consumers one sip at a time. Athletic's success is the clearest proof that the alcohol-flexible consumer is real, mainstream, and growing.

"Bill built the proof-of-concept that non-alc can command a premium brand. His category-creation playbook is directly applicable to Dryish's platform thesis."

John spent 25 years at Target leading billion-dollar businesses across food and beverage, including a $1.5B P&L across all carbonated and non-carbonated beverages. He oversaw the strategic investment of $1B in resources to grow Target's $15B food and beverage business across all divisions. His institutional knowledge of how a top-5 US retailer evaluates, selects, and scales emerging beverage brands is unmatched.

"John knows exactly how the people who decide what goes on Target shelves think. That knowledge is worth more than any pitch deck for Dryish's retail intelligence layer."

Laura leads Diageo Beer Company and the Pre-Mix category for Diageo North America, overseeing Guinness, Captain Morgan Sliced, Lone River Ranch Water, and the Cocktail Collection. She joined Diageo from Tacombi (President) and KIND Snacks (VP Marketing & Innovation), where she led premium brands through periods of intensive growth. She holds an MBA from Harvard Business School.

"Laura brings the Diageo enterprise view — how the world's largest spirits company is thinking about the structural shift away from traditional alcohol, and where discovery platforms fit in that future."

Kevin leads the non-alcoholic portfolio strategy at Molson Coors, one of the world's top three brewers. He sits at the intersection of legacy beer infrastructure and the fastest-growing segment in the category — with a front-row view of how major distributors, retailers, and global brands are navigating the structural shift away from traditional alcohol. His access to distribution networks and category intelligence is a direct accelerant for Dryish's platform growth.

"Kevin's vantage from inside a top-3 global brewer confirms the category tailwinds Dryish is built on — and opens distribution conversations that would otherwise take years to earn."