An Intelligence Layer for Adult Beverage Discovery

The future of
drinking is data.

Dryish is the AI-powered discovery platform built on five years of proprietary consumer behavior — across the only purpose-built alternative beverage retail ecosystem in the United States.

$46B+

Converging Market

5 Yrs

Proprietary Data

1,650+

Retail Doors

$7.3M

Peak Gross Revenue

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01 · The Problem

The modern adult is navigating
alcohol, wellness, and choice
with no trusted guide.

75% of top NA brand shelf is controlled by legacy alcohol companies. The discovery-oriented consumer — curious, health-aware, alcohol-flexible — has no dedicated platform built for them.

41%

IWSR 2024

of US adults actively reducing alcohol consumption — the fastest-growing behavioral shift in beverage history.

$46B+

SPINS / Brightfield

Alternative beverage market spanning NA, functional, and hemp/THC categories — growing 5× faster than overall alcohol.

75%

Circana 2024

of top NA brand shelf controlled by legacy alcohol — the curious shopper has no home, no platform, no guide.

02 · The Intelligence Layer

How Dryish learns
what you want to drink.

Every transaction, every preference signal, every occasion — collected across Sèchey's retail flagship, eCommerce platform, and 1,650+ retail doors — feeds a proprietary AI curation engine that gets smarter with every pour.

Consumer Discovery

Retail, eComm + app sessions capture taste, occasion, mood, and behavioral signals in real time.

AI Curation

Preference model surfaces the right product for the right moment — functional, NA, or hemp.

Purchase & Feedback

Transactions close the loop — refining recommendations and building high-LTV consumer profiles.

Category Intelligence

Aggregated signals become brand and retailer intelligence — a B2B revenue layer above the consumer platform.

9:41 ◼◼◼ ▶

Good evening, Emily.

Unwinding after a long day?

✦ Top Pick

Ghia Apéritif

Calming · Citrus · Ritual

Based on your Tuesday ritual

New for You

Brez · Hemp + Lion's Mane

Focus · Relaxation · Social

Trending with your cohort

Unwind

Celebrate

Focus

Social

03 · Traction

Built the category.
Now building the infrastructure.

Five years of first-mover execution across retail, eCommerce, and private label — generating the proprietary data no competitor can replicate.

$7.3M

Peak Gross Revenue

64%

Gross Margin

1,650+

Retail Doors

$2M

Raised · 2 SAFEs

Sep 2021

Sèchey.com Launches

First dedicated alt-bev eCommerce platform in the US. Category first-mover thesis established.

Feb → Dec 2022

Pop-Up to Flagship · $1M SAFE Raised

Charleston pop-up validated physical retail demand. King Street flagship opens. $1M raised on YC SAFE at $5M cap.

Nov 2023

Target · 450 Doors + NA Wine Launch

National mass-retail proof of concept. Sèchey-branded NA wine enters market as first private label SKU.

Mar 2024

800 Permanent Doors

Transition from LTO to permanent shelf placement across 800 doors — a critical proof point of sustained retail demand and category legitimacy.

2025

NA Wine Expansion · $1M SAFE · 1,650+ Doors

Second SAFE closes. Private label expands. Edible Arrangements private label order in progress. Diageo partnership advancing.

May 2026 · Now

Dryish Intelligence Layer · Seed Round

Raising $10M to build the AI discovery platform and retail intelligence layer on top of five years of proprietary data.

04 · Unfair Advantage

A moat competitors
cannot license or replicate.

Five years, three revenue channels, and 1,650+ retail doors built a proprietary data asset and IP portfolio that no new entrant can acquire — only build, and only over time.

™

Sèchey™

Global Trademark

The platform brand is globally protected. The only purpose-built alt-bev retailer in the US owns its name across every market.

🍷

Dryish™

Global Trademark

Intelligence layer brand and NA wine sub-brand protected globally. Dryish.com secured. The category vocabulary is owned IP.

✦

Drink Less Live More™

Global Trademark

The most resonant consumer philosophy in mindful drinking is globally protected Sèchey IP. No competitor can use it.

📊

Category Intelligence

Proprietary Data

Five years of consumer preference data across NA, functional, and hemp — across retail, eComm, and 1,650+ doors. No one else has this dataset.

🤝

National Partnerships

Distribution Moat

Target, Diageo, Airbnb, Edible Arrangements, Lowes Foods. Relationships that took years to build and cannot be shortcut.

🏆

5-Year Head Start

First Mover

Category authority, press coverage (NYT, Vogue, Forbes, FT), and consumer trust established before the category reached mainstream awareness.

Target

Diageo

Airbnb

Edible Arrangements

Lowes Foods

Athletic Brewing

InvestBev

05 · Market Opportunity

A generational shift in
how America drinks.

$6B

Hemp

Hemp/THC

$10B

Functional

Functional Bev

$30B

Mindful

Mindful Drinking

5× faster growth than overall alcohol category (IWSR). The shift is structural, not cyclical.

Gen Z drinks 20% less than Millennials at the same age. Sober curiosity is their default setting.

"Alcohol Flexible" is the #1 fastest-growing drinking occasion across the 25–45 cohort.

Zero scaled competitors. No purpose-built alt-bev AI discovery platform exists nationally. The category needs a Sephora.

Babylist analogy. Dryish is building the discovery and intelligence layer above the brands — not competing with them.

06 · Use of Funds

Building the
infrastructure layer.

Raising into a new cap table to build the Dryish discovery platform above the retail and brand ecosystem Sèchey has already proven.

Discovery Platform

35%

Media & Content

25%

Retail Intelligence

25%

Private Label IP

15%

07 · Founder

Emily S.
Heintz

Founder & CEO · Sèchey + Dryish Group

25 years across luxury retail and enterprise technology (Salesforce, Matterport). Founded Sèchey in 2021 as the first purpose-built alternative beverage retailer in the United States. Built from pop-up to 1,650+ national retail doors, $7.3M peak revenue, and three active revenue channels in under five years.

Speaker. Category builder. The defining voice of the mindful drinking movement.

Real Simple

Vogue

Forbes

BevNet

Financial Times

New York Times

"Dryish is the trusted destination, and will shape behavior for the modern adult navigating alcohol, wellness, and choice."

Emily Heintz · Founder, Sèchey

The future of drinking is data.

The modern adult is navigatingalcohol, wellness, and choicewith no trusted guide.

How Dryish learnswhat you want to drink.

Built the category.Now building the infrastructure.

A moat competitorscannot license or replicate.

A generational shift inhow America drinks.

Building theinfrastructure layer.

The future of
drinking is data.

The modern adult is navigating
alcohol, wellness, and choice
with no trusted guide.

How Dryish learns
what you want to drink.

Built the category.
Now building the infrastructure.

A moat competitors
cannot license or replicate.

A generational shift in
how America drinks.

Building the
infrastructure layer.