Access the Holiday 2024 recap and the visual inspiration board for the 2026 fixture program. These materials are confidential and intended for Target buyers and invited brand partners only.

The Sèchey × Target Q4 2026 program places a Diageo-supported co-space fixture at the alcohol adjacency — capturing the 75% of Target guests who never enter the alcohol aisle.

Designed for moments of celebration, entertaining, and connection, the Alcohol-Free Social Tonics section brings the best in alternative adult beverage directly to the Target guest. Sèchey, the leading purpose-built retailer across non-alcoholic, functional, hemp, and low-alcohol beverages, curates the assortment while Target maintains full ownership of the test.

The fixture supports brand discovery and category leadership as federal hemp regulation continues to clarify, giving Target a clean, compliant, and culturally relevant program in time for holiday.